What is Customer Service Training?

Customer service training is the training and teaching that employees undergo to improve customer support and satisfaction. It’s an iterative process that involves teaching skills, competencies, and tools needed to better serve customers so they derive more value from products and services.

Customer service is a company’s opportunity to connect with customers, solve problems, and show they care. And when customer service is executed well, it can resonate with customers for years to come. That’s why training your customer support team is just as important (if not more) as training your marketing or sales teams. Service experiences are what stick with your customers and inspire reviews and word-of-mouth advertising.

Customer support shouldn’t be an afterthought. Happy customers come from excellent service and are your best advocates even better than your most talented marketers.

Any employee that interacts and deals with customers is eligible for customer service training. And given how your customers are your best growth opportunity, every employee should be working hard to keep them happy — whether from the position of a marketer, executive assistant, or customer service representative.